On several occasions Diomed Pharmaceuticals have achieved brand leadership within months of launch, and the company has won numerous industry awards for the quality and success of its advertising, marketing and designs.
But consumer advertising is only part of the recipe for success. An enduring commitment to retail pharmacy and trade support is fundamental to Diomed's philosophy.
Diomed provides a powerful range of high-impact point of sale material, patient support leaflets and product news updates as well as highly competitive business terms. All are designed to provide the best possible service.
Diomed's marketing success derives importantly from its triumvirate relationship with its advertising agency, Bray Leino Ltd, and with DDD/Dendron Ltd who provide sales and marketing resources to facilitate UK distribution. The complementary strengths of the three companies combine to form one of the UK's most impressive OTC success stories.
| Ibuleve Gel Ibuleve Maximum Strength Gel Ibuleve Spray Ibuleve Mousse When it was launched in 1991, Ibuleve created a revolution in OTC pain relief. Instead of a pill or tablet presentation, it came in the form of a gel which could be applied right at the point of pain. The line 'PAIN RELIEF WITHOUT PILLS' proved an instant hit with consumers, helping to make Ibuleve the brand leader within just three months of launch. Ten years later, Ibuleve remains brand leader, now with seven different packs/presentations and more to follow. Consumer and trade advertising are continually monitored, reviewed and improved to keep pace with the ever changing market. |
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Otex Ear Drops
'There's been no better news for ears in years'... that's how Otex Ear Drops introduced itself to the ear wax treatment market in 1994. The 'best news' was that Otex offered a simple, convenient treatment which was clinically proven to reduce the need for syringing. A clear brand promise and extensive TV and press support combined to make Otex a brand leader within just months of its launch.
| Bazuka and Bazuka Extra Strength Gel Launched in 1996, Bazuka was another instant success for Diomed Pharmaceuticals. The memorable campaign line 'Bazuka that Verruca' perfectly embodies the power, efficacy and convenient simplicity of the product, and was used to great effect across all media and point-of-sale. Bazuka's dominant market position was further enhanced in 1997 with the introduction of Bazuka Extra Strength Gel. Toepedo Cream Diomed Pharmaceuticals' fourth major OTC launch arrived in 1997 in the form of Toepedo, a clinically proven treatment for athlete's foot. Once again, a very strong and memorable central proposition - 'Toepedo Sinks Athlete's Foot' - formed the spearhead for a broad range of advertising support and in-store material, from TV advertisements to point-of-sale showcards and wobblers. |
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| Happinose Balm This dual-action nasal decongestant balm became Diomed Pharmaceuticals' first OTC launch in the new millennium. A launch campaign in the National Press and T.V, carries the message 'for a sore, stuffy nose, spread a little Happinose'. A range of in-store point-of-sale material support the above-the-line advertising. Still in its infancy, Happinose is proving extremely popular with the public. |
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